Thanks to its progressive regulations Britain has people switching to ecigarettes faster than any other country in Europe according to recent research.
The research, carried out by Ernst and Young, claims that every four minutes one person in the UK is making the switch to ecigarettes.
British vapers account for around 4.2% of the population. The next highest country is France where current levels stand at 3%.
Talking in business newspaper City AM, Kingsley Wheaton, managing director for Next Generation Products, at British American Tobacco said: “The UK has one of the most progressive regulatory environments for e-cigarettes and that’s reflected in consumer uptake and category growth.
“The UK government has created an environment which enables consumers to be informed about the products, have access to them and allows manufacturers to innovate and provide quality vaping products.”
Public Sees Cigarettes as a Better Alternative to Smoking
Key to the increase is how the public sees ecigarettes as a better alternative to smoking, or as a more successful method of smoking cessation. Public bodies including the Royal College of Physicians and Public Health England have backed ecigarettes and vaping as an alternative to smoking.
In a report last year, the Royal College of Physicians said “Large-scale substitution of e-cigarettes, or other non-tobacco nicotine products, for tobacco smoking has the potential to prevent almost all the harm from smoking in society.
“Promoting e-cigarettes…and other non-tobacco nicotine products as widely as possible, as a substitute for smoking, is therefore likely to generate significant health gains in the UK.”
Study: Lungs Not as Affected By Vaping as Smoking
This latest news comes as the Daily Mail reports that a recent study showed that vaping caused only two genes in the lungs to be affected, compared to 123 mutations caused by cigarettes.
“Lungs exposed to tobacco suffered changes in 123 genes – mutating cells in a way that creates fertile ground for heart disease, inflammation, and even tumor growth,” the newspaper writes. “Meanwhile just two genes were affected in lungs exposed to e-cigarette vapor.”
The global ecigarette market is estimated to be worth £12bn by 2020.